Campaigns

Blue

Blue was Dolphin's core software applications—Imaging, Management, and Aquarium—redeveloped into a streamlined cloud-based SaaS solution in response to market demand for a full web application. Tailored specifically for startup practices, the product focused on essential features, omitting the complexity of a full desktop application.

The intuitive, agile, and customizable web app included AI-driven training modules, making it particularly suited for new doctors just completing their residency training.

This campaign was strategically designed to target this demographic, leveraging all customer touchpoints to drive awareness and adoption.

Role:

Managed all creative aspects of the campaign, including conceptualization, asset acquisition and creation, layout and design, content editing, publishing, and progress tracking.

Cloud Subscription

When the Cloud Subscription product launched, it was a pioneering solution in the Orthodontic and Dental Specialty market. The campaign's primary objective was to revitalize interest in the brand by engaging a younger, tech-savvy audience ready to embrace cloud-based applications. Leveraging the product's established reputation, the initiative focused predominantly on digital and video platforms to effectively reach and resonate with the target demographic.

Role:

Oversaw all creative aspects of the campaign, including conceptualization, asset acquisition and creation, layout and design, content editing, publishing, and progress tracking.