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Translating complexity into clarity.

I help teams turn complicated products and ideas into clear visual communication.

Explore the Work

What I Do

I work across disciplines to translate complex ideas into design that’s clear, practical, and durable. My background is rooted in production-level work, where decisions have real constraints like timelines, platforms, budgets, and technical limits. I focus on connecting strategy, craft, and execution so the work holds up once it leaves the concept stage.

Campaign Design

Concepts and visual storytelling built to work across multiple touchpoints, from concept through delivery.

Brand & Visual Identity

Identity work designed to stay consistent across platforms, formats, and teams.

Video & Motion

Composition focused on explaining and emphasizing concepts to guide attention.

Layout & Composition

Structured design focused on hierarchy, readability, and clarity.

How I Work

Clear goals. Thoughtful exploration. Practical execution.

Every project starts by defining what needs to be communicated, who it’s for, and the constraints it needs to live within. From there, I explore options, narrow deliberately, and build solutions that work in real conditions. I value clear communication, collaboration, and decisions that make the work easier to maintain over time.

Where This Work Has Lived

Healthcare tech • Government & defense presentations • Consumer packaging • National conferences and events • Software products • Retail environments • Corporate communications • Independent and xperimental projects

Work

A focused selection of campaigns, layouts, motion work, and visual problem-solving. Each project includes context and decision-making, not just final output.

All Projects
Non Profit
Video / Motion
Event & Experiential
Print / Editorial
Presentation
Packaging
Exploratory

Arts Council of the Conejo Valley

Marketing & Community Engagement

Visual identity and promotional materials supporting arts programs, events, and community outreach initiatives.

Role: Art direction, event collateral, promotional design

Multiple Clients

Video Production & Motion Graphics

Motion design and video production projects combining animation, storytelling, and live-action across marketing, brand, and event contexts.

Role: Creative direction, videography, editing, motion design, storyboarding

Dolphin Annual Conferences

Event Identity Systems

Multi-year conference identity systems shaped by evolving themes, locations, and audiences.

Role: Creative direction, visual systems, campaign design

Dolphin Program Guides and Newsletter

Editorial & Marketing Collateral

Editorial design and strategic content development across publications, event marketing, and branded communications.

Role: Art direction, editorial design, campaign development

General Atomics

Concept Visualization

High-level concept visualization for military and aerospace programs, focused on clarity, precision, and credibility.

Role: Visual composition, technical illustration, presentation design

Sabio Digital Storage

Packaging Design

Retail packaging systems for consumer technology, positioned to stand apart in crowded retail environments.

Role: Design, layout, structural coordination

Honorable Mentions

Experimental & Exploratory Work

A curated selection of exploratory projects spanning illustration, editorial, and brand experimentation.

Role: Illustration, layout, visual design

About Me

Philosophy

My background is rooted in production-level design, where decisions have real consequences. I’ve worked closely with engineers, developers, and sales teams to turn complex products into visual communication that functions in real environments.

I’m drawn to work that spans print and digital, motion and stillness, structure and intuition. Across healthcare, defense, retail, and entertainment, I’ve built work meant to be clear, durable, and usable over time.

For me, good creative comes down to judgment. Knowing what matters, what can be simplified, and what should be left out. The strongest solutions don’t rely on novelty. They hold up across formats and under real constraints.

What I Bring

Direction, craft, and cross-disciplinary judgment.

Creative Direction
Visual direction across brand, campaigns, and communication work, with an emphasis on clarity and consistency.

Storytelling & Motion
Concept development and motion work used to explain ideas and support understanding.

Communication Design
Presentations and visual materials built to align teams and communicate clearly.

Collaboration & Leadership
Close collaboration with engineers, developers, and stakeholders, with practical guidance that helps teams stay aligned on message trajectory.

Approach
Exploratory when needed. Decisive when it matters. Knowing when to wander and when to commit.

Tools

Adobe Creative Suite, Figma, After Effects, Premiere, Webflow, and light 3D work in Maya. I heavily rely on sketching, whiteboarding, and very unofficial napkin diagrams, to work ideas out before they ever hit a screen.

What People Say

“The hallmarks of James’ work were superior work product quality, creativity, an appreciation for the big picture as well as the details, and speed. He went above and beyond on every assignment.”

— David S. Furuno, Ph.D.
Senior Director, General Atomics Aeronautical Systems, Inc.

“James’s ability to blend creativity with technical proficiency made him an invaluable asset… His excellent problem-solving skills made him a natural leader within our creative team.”

— Lisa Randazzo
MarkOps Manager & Copywriting (Former), Dolphin Imaging & Management Solutions

"He did graphics, web, photography, video — lots of everything, and he was exceptional at all of it! James was always a pleasure to work with."

— Ken Glastone
Senior Software Engineering Manager, Dolphin Imaging & Management Solutions.

Additional references available upon request.

Let's Talk

If you’re planning a campaign, building a visual identity, or need a creative partner who can think clearly and execute across mediums, give me a buzz.